I knew being asked to lead the communications team of a $2.6 million capital campaign would bring invaluable experience and lessons, yet I still couldn't have known just how rich of an experience would follow.
- Designing a trifold brochure using Canva announcing the church's needs
- Recruiting a team of fellow communications professionals from a wide swath backgrounds: fellow marketers, an English academic, web developer, graphic designer and expert in systems operations
- Determine what to delegate and what to "roll up my sleeves" and do
- Carefully write and edit all materials, keeping in mind that current economic times are tough, the congregation has a major social justice initiative and we're also asking for extra giving
- Collaborate with the branding team to compile a "storybook" of reflections from past and present parishioners
- Curate photos and edit more than 20 written submissions for the storybook
- Update team about deadlines and deliverables from the project's consultants and campaign leaders, and vise versa
- Use photo judgment to curate congregation photos from several collections
- Reach out to several congregants requesting quotes and testimonials
- Seek print quotes, meet with print vendors and manage all print orders
